5.1. MLM — A Business of Relationships
A distributor represents Coral Club to consumers, business partners, and all individuals interested in a healthy lifestyle worldwide. It is through the distributor that many people first become acquainted with Coral Club products and philosophy. This role carries great responsibility — the distributor’s actions contribute directly to the company’s business image and reputation, supporting its sustainable growth and the implementation of its values and mission.
MLM is a relationship-based business founded on honesty, transparency, and respectful communication with consumers. The main goal of a distributor is to build trust and loyalty to the brand by sharing accurate, verified information based on official company materials and personal experience — without exaggeration or unproven claims.
Knowledge of the products, derived from official company sources and personal experience, enables distributors to provide appropriate information tailored to customers’ needs — without giving medical advice or making any therapeutic recommendations.
This individual approach to addressing consumer needs is one of the key advantages of direct selling.
Trust-based relationships between distributors and consumers are also strengthened through professional image and communication. Below are several essential aspects that help establish and maintain long-term, positive relationships:
Professional appearance. First impressions matter — neatness, appropriateness, and attention to detail form your personal business card.
Professional communication. Every aspect of speech matters: tone, clarity, logic, confidence, and emotional balance all contribute to the impression you make.
Ethical conduct. Adhering to the company’s ethical standards and the principles of business communication in direct selling distinguishes a responsible distributor.
Public perception. The way your professional and personal actions are perceived — your articles, presentations, educational activities, or team leadership — reflects your integrity and commitment.
5.2. Professional Style
Adopting and maintaining a professional business style highlights the distributor’s competence and partnership status within Coral Club’s international network. Business attire is an important element of success during meetings, business presentations, and when introducing Coral Club’s opportunities as a reliable global partner.
Clothing is a kind of code through which you convey professionalism and respect for your audience. A business style helps create a professional impression in business communication.
Business style is only slightly influenced by fashion trends and changes gradually. There are two main formats: business dress code (used for meetings with consumers and partners, training sessions, office visits, or company business events) and gala dress code (used for formal or celebratory company events).
Please refer to the recommendations on creating a professional business style* and the guidelines for dress code at formal company events**.
Distributor attributes may include professional accessories (e.g., branded notebooks, pens, badges, business cards, scarves) and corporate materials (e.g., bags, catalogs, branded magazines). Their use is recommended but not mandatory.
5.3. Business Communication
Most of a distributor’s work involves verbal and written communication. To maintain professionalism and efficiency, it is essential to follow respectful and business-appropriate communication practices with consumers, partners, and those interested in joining the Coral Club community.
High standards of spoken and written business communication, a good command of language, and the ability to use its expressive and stylistic variety characterize a distributor as a competent, educated, and reliable business partner. Clear and well-structured speech reflects intelligence, professionalism, and respect toward others.
The business communication style excludes the use of ambiguous language, double meanings, overly complex phrasing, or incorrect pronunciation and grammar.
In professional interaction, speech is generally divided into three main components: informative, expressive, and motivational.
Informative communication is characterized by clarity and logical structure — presenting factual information about product features and company opportunities in a transparent and accurate way.
Expressive communication reflects the emotional tone the speaker conveys — for example, sharing stories of professional development, personal experience in cooperation with Coral Club, and participation in team or corporate events.
Motivational communication aims to inspire and engage others — such as in leadership development, encouraging active participation, or facilitating personal growth and business education training.
Social marketing is a relationship-based field built on trust, empathy, and professional interaction. In most cases, the tone, clarity, and style of communication determine the outcome of a meeting, the level of engagement, and the effectiveness of educational or motivational moments.
Distributors should pay particular attention to the accuracy, professionalism, and tone of their written communication — including emails, messages in messengers, and social media publications.
It is essential for every distributor to understand and consciously apply all elements of business communication, giving both spoken and written messages an appropriate emotional tone while consistently adhering to the company’s Code of Ethics.
5.4. Coral Club Distributor Code of Ethics
Each distributor is responsible for knowing the provisions and requirements of all written Coral Club rules and guidelines, monitoring updates, and informing members of their network accordingly.
Distributors are prohibited from using Coral Club’s infrastructure and resources to promote products or services of other organizations, or from engaging in unfair recruitment practices aimed at diverting distributors or consumers to other projects. Participation in other companies’ activities is permitted only if it fully complies with contractual obligations to Coral Club, ethical standards, and applicable legislation.
Distributors may not use company offices to promote third-party products or services.
Distributors may not represent themselves or act on behalf of the company as employees or staff members. Accordingly, they must not use terms such as “employee,” “agent,” or “company representative” in connection with their Coral Club business — whether verbally, on business cards, or in any printed or electronic materials.
Distributors must comply with all applicable national, regional, municipal, and local laws and regulations relevant to their business activities and must not engage in any conduct that could discredit the company or harm its reputation. This rule applies not only to the laws of the distributor’s country of residence but also to any country in which they operate, taking advantage of Coral Club’s international sponsorship opportunities.
Distributors are not permitted to spread false or misleading information about the company, its products, services, or employees. Constructive questions, suggestions, or proposals should be directed through the official feedback channels available on the company’s websites.
Distributors may not purchase and return company products for the purpose of maintaining or increasing their qualification rank. If such cases are identified, the company reserves the right to adjust the distributor’s rank at its discretion to reflect their actual business activity level in accordance with the Compensation Plan.
If a distributor is found to be inactive, the company reserves the right to reclassify them as a consumer in accordance with applicable procedures and notification rules. A subsequent reinstatement may be considered by the Ethics Committee following a personal written request from the Club Member.
Distributors may share their personal experience of using Coral Club products, provided the information is accurate, appropriate, and does not include medical claims or guarantees of results. Sharing the experiences of other club members is only allowed with their written consent; references to testimonials or results officially published through the company’s public channels are acceptable.
5.5. Public Perception
Public perception reflects how others view your actions, lifestyle, and professional conduct. Coral Club distributors are perceived as responsible, proactive individuals who earn positive recognition through professionalism, respect, and ethical behavior. Such individuals are often characterized by the following qualities:
he remains energetic and active at any age. Balanced eating, an active lifestyle, regular physical activity, and developing healthy habits may help support overall vitality and contribute to pursuing personal and professional goals;
Successful individuals demonstrate confidence and self-control, expressed in their posture, tone, and decision-making.
They maintain optimism and a positive attitude toward life. Challenges may arise, but the ability to stay composed and smile through them is a mark of resilience.
They are passionate about what they do and take pride in their work.
They show warmth and gratitude toward family and friends who support their personal and professional development.
They maintain connections with long-time friends and value sincerity over material success.
They plan their lives thoughtfully, set ambitious goals, and commit to achieving them through consistent effort.
They are content with what they have achieved while remaining motivated to continue progressing.
They manage their fears and persevere until they reach their objectives.
They focus on finding solutions rather than dwelling on problems, believing that results depend on persistence and consistent action.
They do not wait for opportunities — they create them.
5.6. Presentation and Distribution of Products
The business partnership with Coral Club allows distributors to share information about the company’s values and products both online and offline, in compliance with applicable regulations and ethical standards.
Distributors may choose their preferred communication format or combine both online and offline approaches. In all cases, direct personal interaction between the club member and the consumer must be maintained.
Personal communication may include meetings, conversations, or online interactions via social media, blogs, distributor websites, or official company landing pages on coral.club.
All communication must remain professional and accurate. For detailed requirements, see Section 4: Rules and Regulations for Managing Websites and Social Media Pages.
Please note that distributors are strictly prohibited from:
Promoting products through service establishments (such as beauty salons, massage studios, gyms, etc.) by displaying or setting up product stands, except in cases expressly approved by the company. To obtain such approval, please submit a request via the feedback form on the official website. The review period is up to two weeks.
Selling, displaying, or advertising company products through retail outlets, online marketplaces (e.g., Wildberries, Ozon), auctions (e.g., eBay), or free listing platforms (e.g., Avito, Yula, etc.).
Launching targeted and/or contextual advertising that links directly to product purchase pages on the official website or a distributor’s site.
Launching targeted and/or contextual advertising leading directly to club registration via a distributor’s referral link.
Selling products below the established club price.
Conducting promotions, discounts, or giveaways (e.g., “buy collagen and get Coral-Mine as a gift”).
Offering gifts or incentives for registration within their structure (e.g., “join my team and I’ll send you a gift” / “register under me and I’ll enroll new members under you”).
Offering material rewards as incentives for rank achievements (e.g., “reach your next rank and I’ll buy you a TV”).
Publicly displaying cash bonuses or income from cooperation with the company, or making any promises of quick, easy, or guaranteed earnings without clearly stating that success requires active work and professional development.