4.1. General requirements for digital promotion
When mentioning Coral Club products and/or the brand, members must follow the official promotion guidelines to ensure accuracy and compliance with ethical and legal standards.
4.2. Personal branding and positioning of Coral Club members
4.2.1. The company supports the development of members’ personal brands through social media, digital projects, wellness initiatives, blogs, and official landing pages hosted on Coral Club’s official website.
4.2.2. It is prohibited to present oneself or one’s website as the official company website, official social media page, or as an authorized company representation in any region.
4.2.3. Members must not post company information as their own, list their address as a company address, or publicly share addresses or contact details of company sales offices or representations on personal websites or third-party resources, including map services such as Google Maps or Yandex.Maps.
4.2.4. It is prohibited to use “Coral Club” or product names, abbreviations (such as “CCI”), phonetic equivalents, visual similarities, or translations thereof in personal or business email addresses.
Examples:
Allowed: wellnessblog@yahoo.com, healthylifecontact@site.net, annajohns@gmail.com
Not allowed: coralclub@gmail.com, coralclubmadrid@site.net, cci.business@yahoo.com, mycoral@gmail.com
4.2.5. Members may identify themselves as Coral Club distributors or members. General terms such as “wellness consultant” or “healthy lifestyle coach” are also acceptable. However, it is strictly prohibited to identify oneself as a company employee, representative, or official spokesperson of Coral Club.
4.2.6. Members may conduct their business activities online in any city or country. However, they must not mislead consumers by providing false location information that does not match their actual place of residence or the information indicated during Coral Club registration.
4.2.7. Inaccurate or unfair comparisons between Coral Club products and products from other companies are strictly prohibited.
4.3. Product promotion and presentation
4.3.1. Members are encouraged to share their personal product experiences and lifestyle stories without making medical claims or guarantees of results, and always within the framework of official company materials and the laws of their respective country of residence.
4.3.2. Product sales are carried out exclusively by the company via its official online and offline channels.
4.3.3. It is prohibited to sell Coral Club products through online stores, social networks, marketplaces, catalog websites, or any other sales channels other than the official Coral Club resources. In case of violations, the company may suspend the member’s club account in accordance with Company Rules, Section 10.
4.4. Recruitment and registration of new club members
4.4.1. It is prohibited to register new members without their personal and explicit consent.
4.4.2. Automated or semi-automated registration methods that exclude personal communication with the potential new member are not allowed. In cases of mass registrations, the company reserves the right to suspend the member’s account pending investigation.
4.4.3. Unless there is a valid advertising agreement with the company — including proper labeling and compliance with Directive 2005/29/EC on Unfair Commercial Practices, Directive 2006/114/EC on Misleading and Comparative Advertising, and any additional national laws applicable within the European Union — the publication of referral links is not recommended. Referral links may only be shared privately and upon the direct request of a potential new member. Any violation of this rule makes the member fully responsible for possible negative consequences, including compensation for damages caused to the company.
4.4.4. It is prohibited to motivate individuals to register within one’s structure by offering gifts (e.g., “Join my team and I’ll give you Coral-Mine” / “Join my network and I’ll register new members under you”) or by promising additional discounts or benefits.
4.5. Accuracy of Information
4.5.1. Each club member is personally responsible for the accuracy of the information they share online. It is important to regularly monitor personal websites and social media pages, and promptly remove any content that contradicts local legislation, company ethical standards, or may harm the company’s reputation.
4.5.2. When creating and maintaining online resources related to Coral Club products or business activities, members must ensure proper language use, avoid spelling and grammatical errors, and comply with the legislation of their country of residence.
4.5.3. The company encourages members to publish content that helps form a positive image of the company, promotes personal branding, and supports the attraction of new members and partners.
Examples:
* Such materials are considered advertising and must be clearly labeled in accordance with the applicable advertising laws of the relevant country or region, including Directive 2005/29/EC on Unfair Commercial Practices and Directive 2006/114/EC on Misleading and Comparative Advertising, as well as any additional national regulations applicable within individual EU Member States. See clause 4.4.3 of these Rules.
4.5.4. Unsolicited bulk messages (spam) are strictly prohibited, regardless of the nature of the information.
4.5.5. It is prohibited to use any statements or promises that may mislead regarding potential income (including guarantees of earnings) or the effects of products on health (including claims of treatment or prevention of diseases), such as: “You’ll earn a million in 3 months” or “This program will make you stop getting sick.” For more details, see clause 5.4 of the Coral Club Distributor Code of Ethics.
4.6. Responsibility for Non-Compliance with Online Conduct Rules
4.6.1. Distributors are fully responsible for ensuring that their websites and social media pages comply with these Rules and the legislation of their country of residence.
4.6.2. The upline distributor is responsible for informing and ensuring that their downline members are familiar with and follow these online conduct rules.
4.6.3. If the company issues a request to modify or remove non-compliant content from a website, social media account, or other platform, the distributor must make the necessary corrections within the period specified in the company’s notice.
4.6.4. Failure to comply with the rules or to correct violations within the specified timeframe may result in sanctions outlined in Section 10 “Responsibility for Non-Compliance,” as well as suspension of the club account. Points earned in violation of current rules may be excluded from monthly calculations.
4.7. Special Requirements for Promoting the Coral Club Brand and Products on Social Media
This section defines the company’s policy for creating, presenting, and promoting information about Coral Club and its products on social media pages, groups, channels, and communities, including video platforms and messaging services.
4.7.1. It is prohibited to use words or expressions containing the Coral Club name, product names, or visually or phonetically similar versions — including translations or abbreviations — in the titles or URLs of pages, groups, channels, or communities on social networks, messaging apps, or video platforms.
The company reserves the right to report trademark violations to the social network administration, which may result in the removal of such pages.
Examples:
Allowed: Wellness Blog, Beauty and Health, Fitness Trainer Anna Johns
Not allowed: Coral Blog, Coral Club, Koral Club News, Coral Club Updates
Allowed: Detox, Healthy Living, Omega-3 Fatty Acids, Collagen
Not allowed: Coral Detox, Coral Club Detox, Omega-3 TG, Promarine Collagen Peptides
Allowed: vk.com/annajohns, vk.com/wellnessblog, twitter.com/bestcollagen
Not allowed: vk.com/coralclubmadrid/, vk.com/koralnews/, twitter.com/coraldetox/
4.7.2. It is prohibited to use the company’s logo or name as the main profile photo (avatar) or cover image for social media pages, groups, or communities, as well as in messaging services or on video platforms.
4.8. Special Requirements for Promoting the Coral Club Brand and Products through Personal Websites
This section outlines the company’s policy for creating, designing, and promoting information about Coral Club and its products through personal websites.
4.8.1. Prohibited Website Formats.
It is prohibited to create, manage, or promote catalog-type websites of any format that contain information about Coral Club products presented in a way that imitates the company’s official catalog.
Signs of catalog-type websites:
The website has a structure similar to a catalog: product categories and individual pages (product descriptions) created for specific Coral Club items without official approval.
The website contains one or more pages entirely dedicated to the description of a Coral Club product. Such pages (product cards) may only be published on the company’s official resources.
In the title and/or meta tags* (Title, Description) of the pages, it is not allowed to use unique (branded) product names of the company or any of their derivatives, abbreviations, similar spellings, or translations without the company’s prior written approval.
If at least one of these characteristics is present, the website is considered a catalog-type website and is therefore prohibited under these Rules.
*Meta tags are elements (HTML tags) of a web page that provide search engines with brief information about the page’s content. Common examples include: Title – the page title; Description – a short page summary.
Example of a catalog-type website:
Example of a prohibited title using a unique product name:
Where to check the “Title” of a page on your website:
How meta tags appear in search engines:
4.8.2. Permitted Website Formats.
A distributor may use information about Coral Club and its products (images, names, descriptions, prices) only on blog-type websites and strictly within informational articles on general topics such as active lifestyle, balanced nutrition, personal development, or professional growth — provided that such materials do not contradict clauses 4.8.8 and 4.8.9 and contain no medical claims or performance guarantees.
Example of a permitted website:
Recommendation! It is advised to create:
1) websites that develop the distributor’s personal brand rather than the Coral Club brand or its products;
2) blog-format websites on general lifestyle topics such as personal wellness, balanced nutrition, professional development, and other themes not directly related to the Coral Club brand or products.
4.8.3. Domain Name Registration.
It is prohibited to register a website domain name containing the Coral Club brand name, product names, or any of their derivatives, abbreviations, similar spellings, or foreign-language equivalents. The company reserves the right, if necessary, to request the transfer of ownership of such a domain name to the company.
Examples:
Allowed: wellnessblog.com, yourhealth.net, annajohns.ru
Not allowed: koralclub.net, coralblog.com, coraldetox.com, oncoral.com
4.8.4. Use of the Company Logo.
It is prohibited to use the Coral Club logo on websites without the company’s prior written permission. To obtain permission, a request must be submitted through the feedback form on the official Coral Club website.
4.8.5. Use of the Logo on Distributor Websites.
Only Coral Club distributors may use special approved logos on their websites, which can be found at the following link.
4.8.6. When using an approved Coral Club distributor logo on their website, distributors must include in the footer (on all pages) a visible link to the company’s official website https://coralclub.ru/ in the following format: “Official Coral Club Website” (https://coralclub.ru/).
Important! It is prohibited to use any techniques intended to hide links to the company’s official website from search engines.
4.8.7. When using an approved distributor logo, the distributor must display their contact details on the website.
4.8.8. Use of the Coral Club Brand Name on a Member’s Website.
It is prohibited to use the Coral Club brand name or any of its derivatives, abbreviations, similar spellings, or translations in the titles and/or meta tags* of any website pages, except for the correct indication “Website of an Independent Coral Club Distributor” on the homepage.
Example:
Allowed: Wellness Blog, Beauty and Health, Fitness Trainer Anna Johns
Not allowed: Coral Blog, Coral Club, Koral Club, Coral Club News
4.8.9. Use of Unique Coral Club Product Names.
The use of unique* Coral Club product names, as well as any of their derivatives, abbreviations, similar spellings, or translations, in the titles and/or meta tags of any website pages is not allowed without the company’s prior written approval.
*Unique product names refer to brand-specific names of Coral Club products or the Coral Club brand itself.
Example:
Allowed: Detox, Body Detox
Not allowed: Coral Detox, Coral Club Detox
Allowed: Omega, Omega-3 Fatty Acids
Not allowed: Omega-3 TG, O!Mega-3 TG
Allowed: Collagen, Collagen Peptides
Not allowed: Coral Club Collagen Peptides, Promarine Collagen Peptides
4.8.10. Layout and Design.
It is prohibited to copy or imitate the design or design elements of the official Coral Club website or other corporate online resources without the company’s prior written consent.
4.8.11. Posting Third-Party Contact Information.
It is prohibited to publish contact details of third parties on a personal website without their written consent to the disclosure of such information.
4.9. Special Requirements for Promoting the Coral Club Brand and Products via Third-Party Websites and Online Platforms
This section defines the company’s policy on creating, presenting, and promoting information about Coral Club and its products on third-party platforms, including forums, review websites, marketplaces, and online stores.
4.9.1. The use of the company’s logo or name as a profile avatar (main photo) on third-party websites and platforms is not permitted. Users are encouraged to use their own personal image; a photo taken against a Coral Club backdrop is acceptable if it does not directly feature the company logo.
4.9.2. The use of the Coral Club brand name and unique product names, as well as any of their derivatives, abbreviations, similar spellings, or translations, in the names or URLs of third-party websites and external platforms is prohibited. The company reserves the right to file a complaint with the platform administration regarding unauthorized use of a registered trademark, which may result in the removal of the profile and/or pages concerned.
Example:
Allowed: Wellness Blog, Beauty and Health, Fitness Trainer Anna Johns
Not allowed: Coral Blog, Coral Club, Koral Club, Coral Club News
Allowed: Detox, Body Detox, Omega-3 Fatty Acids, Collagen
Not allowed: Coral Detox, Coral Club Detox, Omega-3 TG, Promarine Collagen Peptides
Allowed: blogger.com/annajohns, quora.com/wellnessblog, yourhealth.com/bestcollagen
Not allowed: blogger.com/berlincoralclub/, quora.com/koralnews/, yourhealth.com/coraldetox/
4.10. Special Requirements for Promoting the Coral Club Brand and Products through Paid Online Advertising
This section defines the company’s policy regarding the creation, presentation, and promotion of information about Coral Club and its products through paid online advertising.
4.10.1. When launching any paid online advertising, it is prohibited to use the Coral Club brand name or unique product names, as well as any of their derivatives, abbreviations, similar spellings, or translations, as keywords for promoting advertisements.
Example:
Allowed: Wellness Products, Beauty and Health Supplements, Vitamins for Children
Not allowed: Coral Club, Koral Club, Coral Club Discounts, Coral Vitamins
Allowed: Detox, Body Detox
Not allowed: Coral Detox, Coral Club Detox
Allowed: Omega, Omega-3 Fatty Acids
Not allowed: Omega-3 TG, O!Mega-3 TG
Allowed: Collagen, Collagen Peptides
Not allowed: Coral Club Collagen Peptides, Promarine Collagen Peptides
4.10.2. The creation of photo and video materials for advertisements must involve the club member personally. The use of images of third parties or models is permitted only with their written consent, company approval, and in full compliance with applicable personal data protection laws (including GDPR where applicable), as well as any additional national data protection requirements within individual EU Member States.
4.10.3. The use of referral links in online advertisements is prohibited.
4.10.4. When placing online advertisements, distributors must strictly comply with all applicable laws and regulations of the country where the advertisement is displayed, including the requirements for advertising food supplements, advertising labeling rules, and consumer and personal data protection standards established by EU directives (including Directive 2005/29/EC, Directive 2006/114/EC, and Regulation (EU) 2016/679 — GDPR), as well as any additional national requirements applicable within individual EU Member States.
4.10.5. The company is not responsible for any violations of these conditions or applicable laws committed by distributors when conducting online advertising activities.